Smarter Marketing Packages that Match Your Busy (and Slow) Seasons for Your Service Based Business
At Wild River Marketing, we know your service based business runs on the seasons. Maybe you are booked solid every spring and summer, then scrambling for calls in the winter. Or maybe your phone blows up during cold snaps or storm seasons, but things quiet down once the weather clears.
Whatever your calendar looks like, we have built our web marketing services to match it.
Our seasonal pricing model gives you powerful, flexible digital marketing—tailored to when you need it most and scaled back when you don’t. That means you never overspend during a slow season and never miss a lead when the rush hits.
This is strategic marketing designed for a home service based business like yours—painters, roofers, electricians, lawn pros, pressure washers, handymen, and beyond.
We work with dozens of businesses in the home services space, so we see the patterns. Your customers think seasonally—so your marketing should too. But it is not just about when they are thinking. It is about when you are ready to grow.
Our seasonal pricing helps you:
- Conserve budget during your off-season
- Ramp up visibility before your busy season hits
- Stay competitive year-round
- Only pay for what you truly need—when you need it
We want to be your long-term marketing partner, not just your peak-season helper. That means being smart about how we support your business through all 12 months.
How It Works
We break the year down into two key phases for your business:
During your slower months, we dial in on cost-effective services to maintain visibility, build your brand, and warm up leads for your next big push.
Off-season services may include:
- Local SEO tuning to improve rankings
- Monthly blog posts or landing pages for seasonal keywords
- Google Business Profile optimization
- Basic ad management (low daily spend)
- Email campaign setup for next-season bookings
These packages are priced lower than our peak-season options, so you can maintain a steady online presence without straining your budget.
This is the time to build trust and stay top-of-mind, not disappear.
Peak-Season Power (Premium Services, Higher Impact)
When your phones are ringing and customers are ready to book, you need speed, visibility, and conversion. This is when we hit the gas.
Our busy-season packages focus on:
- High-converting ad campaigns (Google, Meta, Local Service Ads)
- Conversion-focused landing pages
- Review generation strategies
- Performance tracking and heatmap optimization
- Aggressive SEO sprints to capture traffic in real time
Yes, these packages are priced higher, but the ROI is undeniable. You are already busy, so we make sure your schedule stays full and your profit grows.
A Smarter, Flexible Marketing Calendar
We do not believe in “one-size-fits-all” retainers. Instead, we align our efforts with your actual business rhythms. We work with you to map out a 12-month marketing strategy that:
- Anticipates your peak months
- Builds slow-season brand equity
- Optimizes ad spend for each quarter
- Keeps your website and social channels in sync
And yes—we can pause, shift, or throttle services based on weather, lead flow, or staffing. That is the beauty of seasonal pricing: you stay in control.
Examples by Trade
Here is how seasonal marketing might look for businesses like yours:
Painters
- Winter (Off-Season): Content campaigns for “indoor winter refresh” painting + basic SEO tweaks
- Spring (Peak): Google Ads and landing pages targeting “exterior painters near me” and deck staining
Roofers
- Late Fall (Off-Season): Email campaigns promoting gutter maintenance and inspections
- Spring (Peak): Full-service marketing blitz for storm damage repair and new installs
Electricians
- January (Off-Season): Low-cost blogs and Google Business Profile updates
- Summer (Peak): Paid ads and lead form funnels for panel upgrades, A/C wiring, or generator installs
Lawn Care
- Fall/Winter (Off-Season): SEO and early-bird spring sign-up email series
- Spring/Summer (Peak): Local search domination and social ad retargeting to book weekly clients
We build every campaign around your real-world demand cycle. No fluff. No wasted spend.
What You Get with Wild River Marketing
- Strategy tailored to your unique business cycle
- Transparent month-to-month pricing
- No long-term contracts required
- Local SEO, paid ads, web design, and content—all under one roof
- An experienced team that understands the service business hustle
Whether you are a solo operator or run a crew of 50, our marketing scales with you.
Your Next Season Starts Now
Here is the truth: most marketing agencies lock you into a flat monthly rate, whether you need full-blown campaigns or not. At Wild River Marketing, you deserve more control and better timing.
Our seasonal pricing lets you grow when it matters most and stay lean when it doesn’t.
So if your schedule is starting to slow… or your busy season is just around the corner… now is the perfect time to build your next move.
Let’s Build Your Seasonal Strategy Together
Get in touch for a custom proposal based on your industry, your region, and your actual business calendar. We’ll help you dominate your market—season after season.