Word of mouth and advertisements in the local newspaper is not enough in today’s age to compete with businesses that are using digital technology to reach their clients. Brands that want long-lasting success must tap into local search marketing to reach their target audience in their brick & mortar stores.
This method of marketing has proven effective time and time again. We’ve seen that when searching online, 88 percent of consumers who visit a business’s website or social media page end up visiting or calling that business. Nearly half of all Google searches are about finding local businesses, and most consumers looking to shop in person are searching for storefronts within five miles of their location, and the searching is being done online. This is why it is more important than ever to ensure your business is showing up in local search results.