Ranking highly on Google search results will significantly improve your business’s online visibility. Google has revolutionized the way customers find products/services, how they consume, and how they carry out business. One of the free online tools is Google My Business that makes your business profile visible to everyone. It is the easiest way to enhance search engine optimization, especially for local businesses. Online searches are likely to convert into sales because many local customers end up visiting your business.
Google My Business can help you attract more customers by controlling what they see, like adding photos of your business. This free tool should not be overlooked; you can make it work for you by doing the following:
Set up your Profile
If you don’t have a Google Account, create one, and then set up your profile. But before you do, make sure you don’t already have a profile generated for you through third-party information. Enter other details about your business like its name, contact, address, Website URL, type of business, working hours, photos like your business logo, and details about extra amenities like free Wi-Fi
Get your Business on Google Maps
Having an address listed on your profile isn’t enough. Your business should be able to show up on Google Maps for clients to locate it with ease. Once your business is on Google Maps, you can enter its pin on your profile.
Make your Listing More Effective
For your listing to be more effective, you need to give a clear description of your business and the products/services you offer. Make your profile SEO-friendly by using optimized keywords and search phrases for clients to find you easily on search results.
Boost your Ranking
You can improve your ranking on Google My Business by localizing it; however, this will depend on your business’s proximity to the area specified and the consumers searching for it. You can also boost your rankings by making your listing more prominent. This can be through frequent user interaction; the more people click on your link, the more you appear relevant to Google and get many quality reviews on Google.
Encourage Customers to Review your Business
The more customer reviews you get, the more relevant your listing becomes. When customers buy your product/services, encourage them to leave comments about their experience. You can also register with local online directories that are reliable such as Yelp. Google will assess your relevance and quality through mentions of your business name on other trusted sites.
Use the Extra Features Provided by Google My Business
With GMB, you can promote special events, blog posts, and coupons using the feature Google My Business Posts. Recently, a display service area feature has been rolled out. Regularly posting on your social media or website and putting out ads will increase your site’s SEO.
Make use of Google Analytics
Along with the free listing, Google Analytics data can assist you in modifying your marketing strategy. This feature gives you a clear picture of how customers find you and where they are located. It also allows you to assess customer responses to call to actions, specific posts, and promotions.
Update your Listing Regularly
Check your business listing to respond to negative customer reviews and update information if you make changes. It is also essential to note that anyone can make changes to your profile; frequently check if your information is still accurate.
Google has revolutionized how people carry out business by creating a Google My Business platform to increase online visibility. Take advantage of GMB to attract customers by creating a good profile, making your business listing more effective, and improving your rankings through SEO. Download the GMB app and contact Wild River Digital today if you have any questions.
