Social media is becoming an influential digital marketing tool that connects businesses to their target audience with little to no cost. Social media platforms like Twitter, Facebook, and Instagram have a vast number of users, which makes it a suitable marketing channel to increase brand recognition through digital advertising and social networking. Within seconds of posting an ad on your page, your audience will view and possibly reach out.
With more than half of the globe’s population using these platforms, marketers should not miss out on reaching potential clients. Social media being an element for marketing success, many marketers are still unsure of which strategies to use, while others ignore it. However, many have experienced success.
Reasons to Incorporate Social Media as a Marketing Channel
Create brand awareness
Social media, when used as a marketing channel, will increase the visibility of your business to potential customers at a low cost. You can engage with consumers directly through comments or messages. With a skilled social media strategist committed to creating a page and engaging with social media users a few hours every week, your business will gain exposure.
Increased conversion rates
Increased brand awareness creates better chances of your business experiencing higher conversion rates. With every comment, image, or blog post, potential customers are more likely to visit your website. Social media also allows your business to show a human side and create relationships with consumers through commenting, posting statuses, and sharing content, resulting in increased sales. Regular interaction with customers also establishes trust and business credibility leading to referrals from customers to family and friends.
Better Search Engine Optimization
Increased search engine optimization means better page rankings for your business website. Businesses that have used social media for more extended periods experience better search engine optimization. Keywords, coupled with increased traffic on your site, will generate better results. A high social media following with quality content like blogs, case studies, employee photos, and business information will have your page being shared, liked. Influencers will also be writing about your business and sharing links; this will directly improve your search engine rankings.
Increased inbound traffic
Social media marketing exposes you to a large pool of potential clients other than your usual customers. Without a social media strategy, your business becomes limited to a small circle of customers who search for the same keywords that rank your business. Every social media profile and content you post increases the chances of landing new clients who visit your website. Different consumers have different needs, and social media has users from all kinds of backgrounds. Customizing your social media content to suit their various needs enables users to reach your business.
Increased customer satisfaction
Social media gives your business a voice through communication and networking with customers. When your company has a more human side, customers find it easier to leave comments on your page, asking questions about your products/services, and giving their feedback, knowing that they will get a personalized response. Acknowledging every comment creates trust within your consumers and makes them loyal because it shows you are committed to providing the best experience.
Provides insights on your target audience
Demographic figures on social media users can assist your business in knowing where your target audience is. With this information, you can increase branding on the platform that your target customers use frequently. Sites like LinkedIn Answers, Quora, and Yahoo Answers can give you a clear view of customer needs through their reviews and recommendations.
Bottom Line
Social media allows you to understand better what the behavior of your customers’ looks like. Social media marketing is a powerful way to reach all your potential customers. Excellent marketing on social media brings incredible success to your business. Visit Wild River Digital today to talk to our team and schedule a free consultation.
